{"id":17652,"date":"2024-12-15T10:49:37","date_gmt":"2024-12-15T07:19:37","guid":{"rendered":"https:\/\/parto-padideh.com\/expanding-coffee-consumption\/"},"modified":"2025-09-20T09:22:41","modified_gmt":"2025-09-20T05:52:41","slug":"expanding-coffee-consumption","status":"publish","type":"post","link":"https:\/\/parto-padideh.com\/en\/expanding-coffee-consumption\/","title":{"rendered":"How Did Coffee Become One of the Most Consumed Beverages in the World?"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Coffee is the second most traded commodity in the world after oil. This strategic crop, with millions of cups consumed daily across the globe, has traveled a long journey \u2014 from the highlands of Ethiopia to today\u2019s modern coffee cups. The fascinating story of these magical beans weaves together the history, culture, and global economy.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter-rtl ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents of This Article<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #51002a;color:#51002a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #51002a;color:#51002a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parto-padideh.com\/en\/expanding-coffee-consumption\/#The_Discovery_and_Expansion_of_Coffee_Consumption\" >The Discovery and Expansion\u00a0of Coffee Consumption<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parto-padideh.com\/en\/expanding-coffee-consumption\/#The_Rise_of_Coffee_as_a_Popular_Beverage_in_Iran_and_Around_the_World\" >The Rise of Coffee as a Popular Beverage in Iran and Around the World<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parto-padideh.com\/en\/expanding-coffee-consumption\/#Factors_Affecting_Coffee_Quality_Aroma_and_Flavor\" >Factors Affecting Coffee Quality, Aroma, and Flavor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parto-padideh.com\/en\/expanding-coffee-consumption\/#Coffee_a_Profitable_and_Influential_Industry\" >Coffee, a Profitable and Influential Industry<\/a><\/li><\/ul><\/nav><\/div>\n<h2 dir=\"ltr\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Discovery_and_Expansion_of_Coffee_Consumption\"><\/span>The Discovery and Expansion<span style=\"font-weight: 400;\">\u00a0<\/span>of Coffee Consumption<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The origins of coffee trace back to the 8th century in the Kaffa region of Ethiopia. According to legend, a goatherd named Kaldi noticed that his goats became unusually energetic after eating red and green berries from a certain tree. Curious, he tried the berries himself and experienced a surge of vitality and alertness.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Local monks, intrigued by the effects, began brewing the beans into a drink to help them stay awake during evening prayers. Over time, expansion of coffee consumption spread across other parts of Africa and eventually reached the Middle East and Europe. As the Portuguese began cultivating coffee in Brazil and the Spanish introduced it to Latin American countries, these regions soon became major hubs for <a href=\"https:\/\/parto-padideh.com\/en\/green-coffee-trade\/\" target=\"_blank\" rel=\"noopener\"><strong>green coffee trade<\/strong><\/a>. By the 18th century, coffee had firmly established itself in both European and American cultures, where its popularity continued to grow rapidly.<\/span><\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16055 size-full\" src=\"https:\/\/parto-padideh.com\/wp-content\/uploads\/2024\/12\/\u0642\u0647\u0648\u0647-\u067e\u0631\u0645\u0635\u0631\u0641\u200c\u062a\u0631\u06cc\u0646-\u0646\u0648\u0634\u06cc\u062f\u0646\u06cc-\u062c\u0647\u0627\u0646.jpg\" alt=\"The transformation of coffee into the world's most consumed beverage\" width=\"1200\" height=\"700\" srcset=\"https:\/\/parto-padideh.com\/wp-content\/uploads\/2024\/12\/\u0642\u0647\u0648\u0647-\u067e\u0631\u0645\u0635\u0631\u0641\u200c\u062a\u0631\u06cc\u0646-\u0646\u0648\u0634\u06cc\u062f\u0646\u06cc-\u062c\u0647\u0627\u0646.jpg 1200w, https:\/\/parto-padideh.com\/wp-content\/uploads\/2024\/12\/\u0642\u0647\u0648\u0647-\u067e\u0631\u0645\u0635\u0631\u0641\u200c\u062a\u0631\u06cc\u0646-\u0646\u0648\u0634\u06cc\u062f\u0646\u06cc-\u062c\u0647\u0627\u0646-400x233.jpg 400w, https:\/\/parto-padideh.com\/wp-content\/uploads\/2024\/12\/\u0642\u0647\u0648\u0647-\u067e\u0631\u0645\u0635\u0631\u0641\u200c\u062a\u0631\u06cc\u0646-\u0646\u0648\u0634\u06cc\u062f\u0646\u06cc-\u062c\u0647\u0627\u0646-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2 dir=\"ltr\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Rise_of_Coffee_as_a_Popular_Beverage_in_Iran_and_Around_the_World\"><\/span>The Rise of Coffee as a Popular Beverage in Iran and Around the World<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Coffee is the second most consumed beverage in the world after tea. According to global statistics, more than <\/span>2 billion cups of coffee are consumed every day. The highest per capita coffee consumption is recorded in Scandinavian countries, with Finland leading at 12 kilograms per person per year, followed by Norway, Iceland, and Denmark.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Globally, beverage consumption habits are shifting. In Asian countries such as China, Japan, and South Korea<span style=\"font-weight: 400;\">, the traditional ratio of coffee to tea consumption (1:5) has now reversed to 4:1 in favor of coffee.<\/span><\/p>\n<blockquote>\n<p dir=\"ltr\" style=\"text-align: justify;\"><strong>This shift in taste is also noticeable in Iran. The per capita coffee consumption in Iran is estimated at approximately 700 grams per person per year, with Tehran, Isfahan, Shiraz, Mashhad, and Rasht among the cities with the highest coffee consumption rates.<\/strong><\/p>\n<\/blockquote>\n<p dir=\"ltr\" style=\"text-align: justify;\">Especially among Generation Z, coffee has gained a unique cultural and social significance. The expansion of cafes, specialty coffee shops, and growing public awareness about various brewing methods and coffee types have contributed to this trend.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">The rise in <span style=\"font-weight: 400;\">expansion of coffee consumption<\/span> has been further supported by the proliferation of modern coffee shops and barista competitions, where most participants are under the age of 25. This cultural shift goes beyond a simple change in taste\u2014it&#8217;s a reflection of a broader lifestyle transformation and evolving social preferences.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><a href=\"https:\/\/parto-padideh.com\/en\/\" target=\"_blank\" rel=\"noopener\"><b>Parto Padideh Co.<\/b><\/a>, one of Iran\u2019s leading coffee companies, has played a significant role in popularizing quality coffee culture and expansion of coffee consumption\u00a0by employing state-of-the-art equipment and sourcing premium coffee beans. With the growing popularity of coffee among Iran\u2019s younger generation, the country\u2019s green coffee imports are projected to reach 55,000 tons<span style=\"font-weight: 400;\"> this year\u2014a 7\u20138% increase compared to the previous year.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Alongside this rising demand, there has been a notable expansion in commercial supply chains, particularly in the form of Wholesale Coffee Blend in Iran. These offerings aim to meet the needs of caf\u00e9s, restaurants, and specialty retailers by providing consistent, high-quality coffee in bulk quantities, tailored to local preferences and international standards.<\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Factors_Affecting_Coffee_Quality_Aroma_and_Flavor\"><\/span>Factors Affecting Coffee Quality, Aroma, and Flavor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">Coffee cultivation is limited to a specific geographical area known as the <\/span>Coffee Belt<span style=\"font-weight: 400;\">, located between the <\/span>Tropic of Cancer and the Tropic of Capricorn<span style=\"font-weight: 400;\">. This zone provides optimal growing conditions, including temperatures between <\/span>16\u00b0C and 30\u00b0C<span style=\"font-weight: 400;\">, suitable altitude, and a balanced climate.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">Several factors influence the <\/span>quality, aroma, and flavor<span style=\"font-weight: 400;\"> of coffee, with <\/span>climate and weather conditions<span style=\"font-weight: 400;\"> being among the most critical. <\/span>Robusta<span style=\"font-weight: 400;\"> beans are typically grown at altitudes of <\/span>600\u20131000 meters<span style=\"font-weight: 400;\">, while <\/span>Arabica<span style=\"font-weight: 400;\"> beans thrive at <\/span>1000\u20132400 meters above sea level<span style=\"font-weight: 400;\">. Other key factors include <\/span>soil type<span style=\"font-weight: 400;\">, <\/span>rainfall<span style=\"font-weight: 400;\">, <\/span>climatic fluctuations<span style=\"font-weight: 400;\">, and even <\/span>volcanic activity<span style=\"font-weight: 400;\">, all of which contribute to the bean&#8217;s characteristics.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">Additionally, <\/span>harvest methods<span style=\"font-weight: 400;\"> and <\/span>post-harvest processing techniques<span style=\"font-weight: 400;\"> play vital roles in determining the final quality of the coffee. From farm to cup, every step in the coffee production process influences the taste and experience that coffee lovers around the world enjoy.<\/span><img decoding=\"async\" class=\"aligncenter wp-image-16056 size-full\" src=\"https:\/\/parto-padideh.com\/wp-content\/uploads\/2024\/12\/\u06af\u0633\u062a\u0631\u0634-\u0645\u0635\u0631\u0641-\u0642\u0647\u0648\u0647.jpg\" alt=\"Expansion of Coffee Consumption\" width=\"1200\" height=\"700\" srcset=\"https:\/\/parto-padideh.com\/wp-content\/uploads\/2024\/12\/\u06af\u0633\u062a\u0631\u0634-\u0645\u0635\u0631\u0641-\u0642\u0647\u0648\u0647.jpg 1200w, https:\/\/parto-padideh.com\/wp-content\/uploads\/2024\/12\/\u06af\u0633\u062a\u0631\u0634-\u0645\u0635\u0631\u0641-\u0642\u0647\u0648\u0647-400x233.jpg 400w, https:\/\/parto-padideh.com\/wp-content\/uploads\/2024\/12\/\u06af\u0633\u062a\u0631\u0634-\u0645\u0635\u0631\u0641-\u0642\u0647\u0648\u0647-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2 dir=\"ltr\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Coffee_a_Profitable_and_Influential_Industry\"><\/span>Coffee, a Profitable and Influential Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With the expansion of coffee consumption, coffee is currently the second largest industry in the world after the oil industry. Related industries and various coffee products such as instant coffee, cake, ice cream, and coffee beverages hold a special place in the global economy. Major companies such as Nestl\u00e9 and Starbucks are among the giants of the coffee industry worldwide.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is predicted that this year, Parto Padideh Company, as one of the prominent brands in Iran&#8217;s coffee industry, will gain a significant share of the market. Unlike the past, when tea was the dominant beverage in Iran, today coffee has become a popular daily drink, especially among the younger generation.<\/span><\/p>\n<blockquote>\n<p dir=\"ltr\" style=\"text-align: justify;\"><strong>The record for daily coffee consumption by an individual is more than 80 cups, which is, of course, not recommended. Normally, daily consumption of 3 to 5 cups of coffee is considered appropriate and safe for adults.<\/strong><\/p>\n<\/blockquote>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nestl\u00e9\u2019s revenue from the Iranian market in 2006 was estimated at 3 billion dollars, indicating the high potential of this industry in Iran.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><b>Conclusion<\/b><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">From its discovery until today, coffee has gone through a turbulent journey and, due to changes in lifestyle and consumer tastes, has become one of the most popular beverages in the world.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Various factors affect the quality and taste of coffee, and adhering to standards and using modern technologies along with experience and expertise can bring the best quality to consumers.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Although coffee consumption in Iran is still lower than the global standard, its growth rate is faster than many other countries. With increasing consumer awareness and the presence of specialized brands like Parto Padideh, the future of the coffee industry in Iran is very promising.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coffee is the second most traded commodity in the world after oil. This strategic crop, with millions of cups consumed<\/p>\n","protected":false},"author":3,"featured_media":16999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-17652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economics-and-the-coffee-industry-en"],"_links":{"self":[{"href":"https:\/\/parto-padideh.com\/en\/wp-json\/wp\/v2\/posts\/17652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parto-padideh.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/parto-padideh.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/parto-padideh.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/parto-padideh.com\/en\/wp-json\/wp\/v2\/comments?post=17652"}],"version-history":[{"count":5,"href":"https:\/\/parto-padideh.com\/en\/wp-json\/wp\/v2\/posts\/17652\/revisions"}],"predecessor-version":[{"id":18367,"href":"https:\/\/parto-padideh.com\/en\/wp-json\/wp\/v2\/posts\/17652\/revisions\/18367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parto-padideh.com\/en\/wp-json\/wp\/v2\/media\/16999"}],"wp:attachment":[{"href":"https:\/\/parto-padideh.com\/en\/wp-json\/wp\/v2\/media?parent=17652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parto-padideh.com\/en\/wp-json\/wp\/v2\/categories?post=17652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parto-padideh.com\/en\/wp-json\/wp\/v2\/tags?post=17652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}