The nationwide distribution power of Parto Padideh coffee products
The coffee industry in Iran is experiencing dynamic days. It is no longer like before when coffee was only available in limited cafes. Now people have coffee machines at home and wake up to the aroma of coffee every morning. The nationwide distribution of Parto Padideh’s coffee products, along with wholesale distribution of quality coffee, will accelerate this change.
When a quality product is accessible, people connect with it more easily. The main problem in Iran’s coffee market is that most brands operate locally. One brand distributes in Shiraz, another in Mashhad, and a third in Tehran.
This means consumers have no choice and must use whatever is available in their city. The central sales hub of Parto Padideh coffee has changed this equation. Now people in any city can access high-quality products.
A strong distribution network; the main competitive advantage
Since starting in 2021 (1400 in Iranian calendar), Parto Padideh has focused on creating a strong distribution network. The company realized that having a good product is not enough; a way must be found to deliver the product to consumers. Connecting to distribution and delivery networks has enabled Parto Padideh to provide arabica ground coffee wholesale in Iran nationwide.
The wholesale coffee sales channel, continuous ordering system, and strong logistics have ensured a steady supply of products. This means customers can be confident they will always find what they need. Nationwide distribution of Parto Padideh coffee products has been supported by ongoing technical assistance, so customers anywhere in the country can rely on the company’s help and guidance.
Product variety; meeting diverse needs
Parto Padideh offers three different brands, each designed for a specific customer group. The Diamante Coffee brand, with high quality and reasonable price, targets professional consumers. This brand mostly includes Arabica coffee and is aimed at those seeking specialty coffee. You can find Diamante Coffee in the best cafes across the country.
The Felicita Coffee brand, priced affordably, is intended for commercial use. This brand has about 17 different products and is designed for cafes that want good coffee at a reasonable price.
The Opera brand offers 27 diverse products for home consumption. This brand includes whole beans, ground coffee, capsules, and drip coffee. This product diversity has made the nationwide distribution of Parto Padideh coffee products meaningful, enabling the distribution of various coffee types to meet customer needs across the country.
Advanced technology in production
Nationwide distribution of quality products requires advanced production technology. Parto Padideh uses Italian hot-air coffee roasting machines, among the best in the world. In this method, coffee is roasted with hot air at temperatures between 200 to 250 degrees Celsius. This results in uniform roasting, ensuring all parts of the beans receive equal heat.
The company’s machines have precise temperature and time control and can save different roasting profiles. This means once a good result is achieved, the same conditions can be repeated. Only three companies worldwide have this technology—one Dutch, one American, and the Italian one used by Parto Padideh.
Multi-stage quality control
Raw materials undergo several quality control stages before entering the coffee production line. Initially, moisture content and physical and chemical properties are measured. Then the materials pass through magnets to remove any metals. Next, stones are removed, followed by sorting with a machine equipped with 60 electronic eyes that separate defective beans.
After roasting, the coffee must be degassed. This ensures the aroma and taste of the coffee are at their best.
In the final stage, nitrogen gas is injected into the packages to increase product shelf life. This production precision ensures the nationwide distribution of Parto Padideh coffee products is accompanied by quality.
Specialized Coffee Academy; knowledge and skill transfer
Parto Padideh is the only company with a specialized coffee academy. This academy offers free training to customers, including courses in roasting, barista skills, and management. The goal is to spread coffee knowledge and skills throughout the country.
One challenge in Iran’s coffee industry is limited knowledge about coffee among both consumers and some cafe owners. The Parto Padideh Coffee Academy solves this problem. Now, alongside nationwide distribution of coffee products, expertise in coffee handling is also transferred.
| Coffee Brand | Bean Type | Suitable For | Wholesale Coffee Price (per kg) | Distribution Method |
|---|---|---|---|---|
| Diamante Coffee | 100% Arabica | Specialty cafes | Contact us | Nationwide coffee distribution in Iran |
| Felicita Coffee | Arabica and Robusta blend | Budget cafes | Suitable for wholesale coffee purchase | Wholesale coffee sales channel |
| Opera | Powder, beans, capsules | Home consumption | Consumer price |
Distribution at central wholesale coffee sales hub |
Future outlook of the coffee market
Coffee is the world’s third most consumed beverage. Globally, 2.2 billion cups of coffee are consumed daily. In Europe, the per capita coffee consumption is 7 kilograms, and in Saudi Arabia, it is 1.5 kilograms. In Asia, the younger generation is increasing coffee consumption, and this trend is also seen in Iran.
The distribution of Parto Padideh coffee products places the company in a strong position to seize this opportunity.
It is expected that coffee consumption in Iran will increase significantly over the next 10 years. Life has become such that people are more tired and need caffeine. On the other hand, many business and social meetings take place in cafes. Parto Padideh, with a powerful distribution network, diverse products, and high production quality, is ready to play a significant role in this growing market by offering competitive wholesale coffee prices and extensive services to meet the demands of the wholesale coffee purchase and bulk coffee buying market.