Parto Padideh, the first Iranian coffee producer in Iran specializing in air-roasted coffee
Coffee industry in Iran has entered a new era with the entry of Parto Padideh Pars into coffee production. Established in 2021 (1400 in the Iranian calendar), this company, the first coffee producer in Iran, applies the latest global standards in coffee production to offer high-quality products to the Iranian market.
Three Distinct Brands for Different Preferences
Parto Padideh, with a deep understanding of diverse customer tastes, has developed three distinct brands.
- Diamante Coffee: The luxury brand of the company, offering around 17 diverse products with a focus on Arabica beans, suitable for specialty cafés and professional coffee enthusiasts. Diamante Coffee is designed for those who consider coffee not just a beverage but a sensory experience. Among these products, Best Arabica coffee brand in Iran can also be recognized.
- Felicita Coffee: The mid-tier brand of Parto Padideh, offering a balance between price and quality. Felicita Coffee products are designed for high-volume cafés that do not want to spend excessively on coffee while refusing to compromise on quality.
- Opera: With 27 diverse products including coffee beans, powder, capsules, and various brewing methods, Opera is designed for home use and is available in supermarkets.
Features of Parto Padideh, the First Coffee Producer in Iran
Coffee producer in Iran play an important role in developing the country’s coffee industry through quality and innovation. Parto Padideh Pars, as the Iranian producer of air-roasted coffee, has targeted various market tastes with its three brands: Diamante Coffee, Felicita Coffee, and Opera. By adhering to global standards, implementing multi-stage quality control, selecting premium beans from around the world, innovating packaging with nitrogen gas, establishing a specialized coffee academy, and building an extensive distribution network, the company has secured a special position in Iran’s coffee industry and looks forward to a bright future in the growing coffee market.
Multi-Stage Quality Control of Parto Padideh Coffee
Parto Padideh has designed a precise coffee quality control cycle for its products. This process begins with selecting raw beans. Company experts physically and chemically inspect the beans. Moisture testing, defect counting, detecting foreign objects, and examining pesticide residues are part of this process.
Once the beans enter the factory, the quality control cycle continues. Beans are stored in special humidity-proof chambers. Magnets in the production line remove metals, stone separators remove foreign stones, and finally, a sorter with 60 electronic eyes detects defective beans. This multi-stage process guarantees the quality of the final product.
Specialized Coffee Academy
A key distinction of Parto Padideh among other coffee producers in Iran is the establishment of a Specialized Coffee Academy. This academy aims to increase knowledge among customers, employees, sellers, and managers, offering specialized training from beginner to advanced levels.
Interestingly, these trainings are free for Parto Padideh customers.
Parto Padideh’s coffee academy programs are designed according to international standards. Collaborations with global experts, the use of updated global educational resources, and awarding recognized certificates place this center at a high level. Students become familiar with the latest achievements and trends in the global coffee industry and acquire skills valuable in the job market.
Selecting Coffee Beans from Around the World
Parto Padideh begins its coffee journey with beans sourced from the five top coffee-producing countries. Brazilian beans with chocolate and walnut notes, Colombian beans with fruity aroma, Indian coffee with spicy accents, Indonesian coffee with earthy flavors, and Vietnamese coffee with high strength are all carefully selected.
Expert tasters thoroughly examine ripe samples from these countries to ensure only the best are chosen. Each geographical region leaves its mark on the beans. Soil, altitude, rainfall, and neighboring trees all influence the final coffee character. Iran’s own coffee mines are also used in producing some of Parto Padideh coffee products, including Arabica & Robusta Coffee Export items.
Packaging Innovation
Parto Padideh uses nitrogen gas injection technology in packaging. This method removes air inside the package and replaces it with nitrogen gas. This significantly reduces oxidation without affecting the coffee’s flavor.
Nitrogen-packaged coffee preserves its freshness up to four times longer than conventional methods. This is especially important for premium coffee that contains more natural oils. These oils, responsible for aroma and taste, degrade faster when exposed to oxygen. Nitrogen packaging protects these oils, preventing rapid deterioration.
Nationwide Distribution
One of Parto Padideh’s competitive advantages is its extensive distribution network, which, unlike many coffee-producing companies in Iran that operate only in specific regions, aims to distribute its products throughout the country. Widespread distribution enables customers in various cities to access Parto Padideh’s coffee products. The list of coffee importing companies is also part of this distribution network.
With a strong distribution network, the company can deliver its products nationwide. This logistical advantage enables Parto Padideh to be present even in smaller cities. With a production capacity of 500 kilograms per hour (equivalent to 10–12 tons per day), the company can meet the needs of various markets.
The Future of the Coffee Industry in Iran
According to global statistics, coffee is the world’s third most popular beverage, with about 2.2 billion cups consumed daily. Coffee consumption per capita in Iran is still below global standards, but consumption trends are increasing. Average coffee consumption in European countries is about 7 kilograms per year, with Finland leading at 12 kilograms annually.
In Saudi Arabia, this figure reaches 1.5 kilograms. Young generations in Asia are shifting their consumption habits from tea to coffee. Experts predict that within the next 10 years, coffee will capture a larger share of the beverage market in Asian countries. With this growth trend, companies like Parto Padideh, focusing on quality and innovation, will have a bright future. Also, Top Arabica coffee brands in Iran will gain a more prominent position in the market. The production capacity and expansion of the Tehran Coffee Factory can meet the growing demand and ensure access to high-quality coffee nationwide.